Proyect name
Hilván
Cultural brand design
Proyect timeline
March - June 2025
Collab
Elisa Cipriani
GUADALUPE CASTELLÁ
Hilván — a preliminary stitch, a gesture that holds things together before they are fully formed.
For some time now, digitalization has been causing a forgetting of our ways of creating. Hands have retreated, and the contact between matter and skin has been lost.
This project brings together the singular act of making by hand: putting the body into the process, experimenting with materiality, texture, and the value found within them. The desire behind Hilván is to give form to a project that fuses matter and thread, and to inspire others that keep craftsmanship alive.
We designed a typeface inspired by the gesture of the preliminary stitch.
And a code representing each artisan
We developped a whole system capable to represent hilván
We looked for artisans in our country who continue to work with their hands and tried with this brand, to create a space for them to share
Cindy Lilen
Design and sculpture
Yawaron · Lina Cameli
Jewelry and art
Essential Alquimia
Aromatic atelier
Rizoma
Candles and soaps
Anapana Handpan · Nahuel Amarú
Music
Manuel Mora
Ceramics
Fill Blue · Sofía Abt
Photography and cyanotype
Alkimia Textil Ancestral · Natalia Orozco
Sustainable fashion
Estudio Cemira · Cecilia Miranda
Textile art
Taller Entre · Candela Calcagno and Catalina Gallino
Pottery
Romina Eriksson · Valkyria Gin
Kombucha, ferments, and herbs
El Club del Vinilo
Music
[01] Instagram post
[02] Instagram story
/ About the proyect
[04] Hilván conceptual and archival book
[05] Hilván invitation for artisans to be part
[06] One postal
Based in Madrid
GC
Based in Madrid
[03] Hilván Website
[07] Cyanotype print on fabric
// Details
// Details
GUADALUPE CASTELLÁ
Proyect name
Hilván
Cultural brand design
Proyect timeline
March - June 2025
Collab
Elisa Cipriani
Hilván — a preliminary stitch, a gesture that holds things together before they are fully formed.
For some time now, digitalization has been causing a forgetting of our ways of creating. Hands have retreated, and the contact between matter and skin has been lost.
This project brings together the singular act of making by hand: putting the body into the process, experimenting with materiality, texture, and the value found within them. The desire behind Hilván is to give form to a project that fuses matter and thread, and to inspire others that keep craftsmanship alive.
We looked for artisans in our country who continue to work with their hands and tried with this brand, to create a space
for them to share
Cindy Lilen
Design and sculpture
Yawaron · Lina Cameli
Jewelry and art
Essential Alquimia
Aromatic atelier
Rizoma
Candles and soaps
Anapana Handpan · Nahuel Amarú
Music
Manuel Mora
Ceramics
Fill Blue · Sofía Abt
Photography and cyanotype
Alkimia Textil Ancestral · Natalia Orozco
Sustainable fashion
Estudio Cemira · Cecilia Miranda
Textile art
Taller Entre · Candela Calcagno and Catalina Gallino
Pottery
Romina Eriksson · Valkyria Gin
Kombucha, ferments, and herbs
El Club del Vinilo
Music
We designed a typeface inspired by the gesture of the preliminary stitch.
And a code representing each artisan
/ About the proyect
[01] Instagram posts
[02] Instagram stories
We developped a whole system capable to represent hilván
@hilvan_ba
[04] Hilván conceptual and archival book
[05] Hilván invitation for artisans to be part
[06] One postal
[03] Hilvan website
GUADALUPE CASTELLÁ
Based in Madrid
[07] Cyanotype print on fabric
// Details
[08] Handmade garment
GUADALUPE CASTELLÁ
Hilván
Proyect name
Cultural brand design
Proyect timeline
March - June 2025
Collab
Elisa Cipriani
For some time now, digitalization has been causing a forgetting of our ways of creating. Hands have retreated, and the contact between matter and skin has been lost.
This project brings together the singular act of making by hand: putting the body into the process, experimenting with materiality, texture, and the value found within them. The desire behind Hilván is to give form to a project that fuses matter and thread, and to inspire others that keep craftsmanship alive.
We looked for artisans in our country who continue to work with their hands and
tried with this brand, to create a space
for them to share
We designed a typeface inspired by the gesture of the preliminary stitch.
And a code representing each artisan
We developped a whole system capable to represent hilván
@hilvan_ba
Hilván — a preliminary stitch, a gesture that holds things together before they are fully formed.
Cindy Lilen
Design and sculpture
Yawaron · Lina Cameli
Jewelry and art
Essential Alquimia
Aromatic atelier
Rizoma
Candles and soaps
Anapana Handpan · Nahuel Amarú
Music
Manuel Mora
Ceramics
Fill Blue · Sofía Abt
Photography and cyanotype
Alkimia Textil Ancestral · Natalia Orozco
Sustainable fashion
Estudio Cemira · Cecilia Miranda
Textile art
Taller Entre · Candela Calcagno and Catalina Gallino
Pottery
Romina Eriksson · Valkyria Gin
Kombucha, ferments, and herbs
El Club del Vinilo
Music
/ About the proyect
[04] Hilván conceptual and archival book
[02] Instagram stories
[05] Hilván invitation for artisans to be part
[06] One postal
[03] Hilvan website
[01] Instagram posts
GUADALUPE CASTELLÁ
Based in Madrid
[07] Cyanotype print on fabric
[08] Handmade garment
// Details